Marketing & Leasing
Maintain a healthy leasing pipeline with AppFolio’s modern marketing tools. Our frictionless prospect and resident experiences help you fill vacancies and keep revenue predictable, all while delighting your customers.
Your essential marketing and
leasing hub
Industry-leading AI
Free your team to focus on creative marketing, building customer relationships, and delivering great service with time-saving automation.
Seamless conversion
Treat your prospects to an intuitive, frictionless leasing experience, efficiently moving them from lead generation to qualification and – before you know it – move in.
One powerful platform
Spend more time acting on insights and less time interpreting them with a central hub for all your marketing and leasing activities.
Prioritize flexibility and service
with automation-driven
innovations
Lisa, your AI Leasing Assistant
Focus on consistently converting qualified leads into residents using AppFolio’s AI leasing assistant. While Lisa handles routine tasks like data entry and scheduling showings, your team is free to do their best work.
Benefits:
- Guarantees a 24/7 rapid response to inquiries
- Removes distractions for leasing teams
- Creates a more complete and accurate data set
- Impresses prospects with unique, helpful answers using natural language
Leasing CRM
Gain clarity and efficiency in your leasing process with an actionable funnel for leasing agents and powerful oversight for managers
Benefits:
- Personalized & prioritized to-do lists with clear calls-to-action removes any guesswork for agents
- Configurable to your company’s best practices, ensuring a consistently great experience for prospects
- Birds-eye view for leaders into pipeline progress and to manage team performance
- Integrated with Lisa for smooth handoffs between your AI Leasing Assistant and your leasing agents
“From guest cards, applications, to closing and signing a lease, the whole cycle of online leasing allows us to be mobile and work wherever we want to work.”
Carina Lyons
Concept Property Management, 1,663 Units
All Case Studies
Thoughtful partnerships, seamless
integrations
Blue Moon
Zumper
Zillow
Apartments.com
Engrain
Explore Our Integration Partnerships
Tenant screening
This add-on service checks an applicant’s credit score, criminal history, eviction history, and verifies their income and rental history, everything you need to make informed decisions about applicants.
Resources include:
- Avoid increased turnover, costly maintenance repairs, and evictions headaches
- Easily flag fraudulent information
- Embedded into your application process
Leasing Signals
Make thoughtful pricing decisions using your unique pricing strategy and explainable pricing suggestions based on public data.
Benefits:
- Puts you firmly in charge of your pricing strategy
Pricing suggestions are tailored to your unique pricing strategy and business goals, which you input and control. - Takes your experience and expertise into account
Modify pricing suggestions by adjusting the weight of each factor, reviewing comparable units, and setting a price you believe in. - Reduces time-consuming and manual processes
An intuitive interface provides transparency and accessibility for your teams. - Uses only publicly available data on comparable units
All information on comparable units is automatically sourced, exclusively through publicly available sources. - Never shares your proprietary information
Your strategy, goals, data, and pricing decisions are kept confidential and never shared.
One powerful platform for all your
marketing and leasing needs
AppFolio Sites
Incorporate the latest marketing innovations and develop a modern website that’s fully integrated with AppFolio Property Manager.
Premium Listing
Syndicate your listings with dozens of the top pay-to-list websites, including featured placement on most sites, and only pay for verified leads.
3D Virtual Tours
Help prospective residents better self-qualify by clicking through 3D tours of units directly on your AppFolio-powered website.
Interactive Property Maps
Provide context on your website for a unit's location relative to amenities, parking, and other wayfinding.
Guest Card Tracking
Automatically capture prospective resident information for easy reporting and view a prioritized inbox to see which guest cards need action.
Self-Guided Tours
Free up your staff's time and fill vacancies faster by allowing prospects to tour vacancies on their own.
Rental Applications
Speed up the leasing process with online applications that can be sent, completed, and submitted from from anywhere, on any device.
Online Leases
Create customized, branded lease/renewal offers and have an applicant quickly and easily e-sign it on the spot on any mobile device.
Renewal Automation
Streamline your renewals by setting a default offer to automatically update lease dates, rent amount, and status upon current lease expiration.
Vacancy Dashboard
Consolidate all your property vacancy posting links and tasks in a real-time dashboard and view the status of your current vacancies in one place.
Vacancy Posting
Generate more leads faster by sharing vacancies to your website and internet listing services with a single click.
Marketing Campaigns
Quickly and easily market multiple identical units at once for multifamily and student housing portfolio types.
Rent By-The-Bed
Market and more effectively manage your student housing properties with separate leases and tenant ledgers by-the-bed rather than the unit as a whole.
Bulk Move Outs
Quickly and easily move out a large number of residents at once, and set move-out dates, add charges and credits, and create work orders in a few steps.
Bulk Lease Renewals
Prepare and send out lease renewals for a large number of residents all at once, allow residents to select from predefined offers, and set renewal offers and monthly charges in a single customizable workflow.
Bulk Pricing
Easily update pricing across all units, unit types, and campaigns in a single, centralized workflow to keep your team on the same page with one source of truth.
Virtual Showings
Easily accommodate your prospects’ needs by scheduling and running live virtual tours within the AppFolio platform.
Leasing Metrics Dashboard
Generate trustworthy metrics and actionable insights with a single view to answer your most important leasing questions.
Find your fit with our transparent pricing
No hidden fees. No overpaying for features you don’t need. With AppFolio’s transparent pricing plans, you’ll know exactly what you’re paying for and get exactly what you need.
Explore Pricing
Insights you might like
Popular Workflows
Meet your new partner in tech.
We want you to win. Discover all the ways AppFolio can help unlock more potential with a free demo today
